I help clients make lasting improvements to the effectiveness of their business, increasing sales channels, customer support & integrations, operations and marketing structure. My approach to business transformations encompasses how and whom your company sell products or services. I then adapt the basic foundations, and guide your implemention for the key structures needed for success.

When necessary i can advise on specific challenges in your go-to-market strategy, key-account management, and other relevant areas of your business. What sets me apart from other consultants is my knowledge of implementing modern automated strategy to increase sales and conversions with little to no extra operating costs.

What I do

My approach extends from quick targeted interventions that unlock value, improving a client's business structure, to more holistic sales transformations focused on architecture, execution, and skill-building opportunities across the client's entire go-to-market model:

• Optimise return on sales investments. Cutting sales costs without losing revenue is both art and science. My collaborative approach helps companies gain transparency on the performance of their route-to-market mix while identifying potential improvement areas and concrete ways to achieve them, such as creating lean back-office sales operations.

• Find and capture pockets of growth. Nearly every company with a dispersed customer base and a large number of sales transactions has considerable opportunity for organic growth if it looks at the right level of granularity. I help companies take a fine-grained view by geography, industry segment, and offerings to find the hidden pockets of growth—including often overlooked small and medium-sized business segments—and then tailor the strategies and approaches needed to capture them.

• Align sales channels in omnichannel. Customers are increasingly moving across all channels to get what they want. Some of them demand increased services for certain transactions while others prefer low-touch, 24/7 interactions. I help companies form effective selling strategies in all channels from key-account management to digital sales to indirect channel partners. Clients base these strategies on precise assessments of channel performance, channel economics, and customer preferences.

• Building the high-performing sales force. Today’s big company sales organisations often consist of thousands of people spread across vast geographies. To boost the effectiveness of these far-flung organisations, we help build necessary skills in the organisation by providing innovative, hands-on programs that include performance dialogues, train-the-trainer capability building, and a field and forum approach for sales managers that combines classroom and on-the-job learning. This component is critical in achieving sustained improvement.